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Shannon Kinney
Digital Marketing Pioneer | Founder of Dream Local Digital | Keynote Speaker & Fractional CMO
Shannon Kinney has helped more than 90,000 businesses and agencies like yours grow and scale through digital marketing.
From mortgage companies to law firms to local roofing pros, her personalized programs span over 50 industries, tailored to motivate your team and drive measurable growth.
Shannon Kinney didn’t just predict the digital revolution; she helped build it. From sketching the blueprint for Cars.com on sticky notes to advising early teams at Google and LinkedIn, she’s been shaping the internet since the beginning. Today, she channels that same pioneering spirit to help businesses of all sizes grow smarter, faster, and stronger in the digital age.
Work with Shannon
Whether you need a high-impact keynote speaker, consulting, or a full-scale training program, Shannon will tailor a custom solution that will drive meaningful results for your business or agency.
Keynote Speaking
Shannon blends Silicon Valley experience with small-town heart, delivering insights that help teams embrace change, master digital strategy, and lead with confidence. Event organizers love her sessions for their impact, relevance, and undeniable spark.
Group Coaching
Ideal for companies, teams, groups, chambers, and media organizations, these interactive trainings deliver current digital marketing strategies, real-world insights, and practical tools participants can use right away.
Private Consulting
Shannon helps team leaders uncover the gaps in their team’s skill set and expertise.
She will work with you to design and execute a custom plan that will build confidence in your team members and set you up for success.
Sales Training
Sales training with Shannon is a transformational experience. She helps media and agency sales teams uncover what truly drives customer decisions, builds confidence in selling digital services, and adopt strategies that deliver real results long after the session ends.
Testimonials
“Proud to spotlight my friend Shannon Kinney & her excellent new article in Editor & Publisher: “Turn AI into Your Ultimate Prospecting Assistant Without Losing the Human Touch.” It’s a straight-forward primer on how to apply AI in sales, especially in local media, while preserving the human connection. Shannon’s decades of top-tier sales experience shine through in this piece. She doesn’t just show off AI-powered tools; she demonstrates how smart prompts, ethical guardrails, and personalization can help media sales teams prospect more effectively, freeing up time to build deeper relationships. A real Sales 3.0 playbook. What sets Shannon apart is her seamless blend of strategy and execution. She’s not just theorizing, she’s also working hands-on through the The Branded Content Project (in partnership with the Local Media Association and Local Media Consortium) to help local publishers monetize storytelling that genuinely engages audiences. Her critical work in the “Branded Content Cash Camp” and cohort-based programming are already driving incremental revenue back into local newsrooms. If you care about media sales that don’t just pitch but truly connect, and about using AI as a performance multiplier, not a replacement, Shannon’s article is recommended reading. Shannon, great job raising the bar for how sales leaders should leverage AI in 2025 and beyond!”
“Shannon from Dream Local recently delivered one of the most epic trainings my community has ever experienced. I don’t say that lightly, the content, the value, the real talk tips were above and beyond anything we’ve received from any other company that’s presented to our group. It’s clear Dream Local doesn’t just talk marketing, they live and breathe it. From organic strategy to paid ads, Shannon broke things down in a way that was clear, actionable, and (most importantly) effective.If you’re looking for a marketing team that actually knows what they’re doing and isn’t just repeating the same recycled advice, do yourself a favor and connect with them ASAP. So grateful for this collab!”
“Shannon, I really enjoyed your presentation, it’s actually been a long time since I could honestly say that! I learned some things but also you reinforced some things that I have at least “thought I knew” for years…nice to have it confirmed!”
“Shannon, I really enjoyed your presentation, it’s actually been a long time since I could honestly say that! I learned some things but also you reinforced some things that I have at least “thought I knew” for years…nice to have it confirmed!”
