Real-life strategy to reach your goals.
You’ve built something real.
You have expertise. You have experience. You’ve learned lessons the hard way. You know you can help people. But translating all of that into a business that is clear, differentiated, visible and designed to scale is another challenge entirely.
Maybe your message still feels too broad. Maybe your offers have evolved faster than your positioning. Maybe you’re creating content, networking, marketing and selling, but it doesn’t all feel connected. Or maybe you can see the next version of your business clearly in your head, but you haven’t been able to turn that vision into a practical roadmap.
You don’t need more random marketing tactics. You need to get clear on what you’re building, who you’re building it for and how your expertise becomes a business model that can grow.
That’s exactly what we’ll build together.
I Know What It Feels Like to Build the Next Version of Yourself While You’re Still Running the Current One
I’m Shannon Kinney. I’m a founder, strategist, speaker and lifelong entrepreneur who has spent more than 30 years helping businesses figure out what’s next.
My career has taken me from helping build cars.com, to leading digital innovation in Silicon Valley, to founding my digital marketing agency, Dream Local Digital, in 2009 because I believed small and mid-sized businesses deserved access to the same kind of smart strategy the big companies had.
Since then, my team and I have helped more than 90,000 businesses across North America grow through better strategy, stronger storytelling and marketing built to produce measurable results.
After decades of helping businesses grow, something became even clearer to me: The strongest businesses aren’t built by copying somebody else’s playbook. They’re built around what makes the founder uniquely qualified to lead.
Your experience matters.
Your perspective matters.
Your story matters.
And the business gets stronger when all three are connected to a clear strategy.
Go From Invisible to Influential in 90 Days
You already have the experience. It’s time to make sure people know why it matters.
You’ve spent years building expertise. You’ve earned the stories, lessons, perspective and experience that make you different. But when someone lands on your website, finds you on LinkedIn or hears your name for the first time, do they immediately understand:
- Who you are?
- What you stand for?
- Who you help?
- Why they should listen to you?
For a lot of accomplished women, the answer is no. Not because they aren’t credible. Because they’ve been so busy doing the work that they haven’t stopped to intentionally build the brand around the person doing it.
That’s what we’re going to change.
Introducing the Building the Brand of You™ Framework
Your personal brand is not a logo. It isn’t a color palette. And it definitely isn’t about turning yourself into an influencer. Your brand is the connection people make between your name and the value you bring.
The Building the Brand of You™ Framework is a guided 90-day process designed to uncover what makes you memorable, clarify the people you’re best positioned to serve and create the assets and strategy you need to become more visible.
Together, we’ll work through five stages:
Awaken Your Voice
Uncover the experiences, stories and ambitions that have shaped who you are and where you want to go.
Own Your Story
Develop a clear brand promise and learn how to use your story strategically so people understand what you believe and why your perspective matters.
Define Your People
Get clear about your ideal audience, what they’re struggling with, what they want and how your experience positions you to help them.
Build Your Platform
Strengthen the places people discover and evaluate you, from your website and social presence to your offers, content and messaging.
Expand Your Impact
Build a practical visibility and growth plan that opens the door to partnerships, speaking opportunities, podcast appearances, audience growth and new business.
What You’ll Walk Away With
By the end of the program, you’ll have much more than a polished bio or new messaging. You’ll have the foundation of a personal brand you can continue building for years.
Awaken Your Voice — $2,300 Value
Origin-story development, vision and goal setting and a personal brand assessment.
Own Your Story —
$1,200 Value
Brand Promise development, limiting-belief work and your storytelling framework.
Define Your People — $4,590 Value
Ideal Customer Profile development, Attractive Character Framework, story bank, audience pain and dream banks, content pillars and a strategy for finding and reaching your people.
Build Your Platform — $5,597 Value
Online-presence audit and recommendations, offer creation, Video Sales Letter development, content pillars, a 90-day Visibility Roadmap and customized AI prompt guidebook.
Expand Your Impact — $4,997 Value
Professional and/or speaker bio page, Dream 100 strategy, partnership and podcast opportunities, lead magnet development, Growth Roadmap and 90-Day Launch Plan.
Why I Created This Specifically for Women Entrepreneurs
Over the last several years, I’ve spent more time with women who are building, leading, reinventing and asking themselves some version of the same question: How do I turn everything I’ve learned into something bigger?
Being part of communities like Boston Business Women and the Legacy League reminded me just how powerful it is when women stop minimizing what they know and start building around it. It sharpened my own focus, too.
After decades of working with businesses of every shape and size, I knew I wanted the next chapter of my work to include helping more women entrepreneurs trust their voices, own their expertise and build businesses that reflect who they actually are. Because scaling doesn’t have to mean becoming louder, more generic or less like yourself.
It should make what is already powerful about you easier for the right people to see, understand and buy.
Your 8-Step Blueprint for Sustainable Growth
1. Vision
We start bigger than marketing. What do you actually want this business to help you build, earn, experience and become? Your business strategy should support the life and impact you’re trying to create, not trap you inside another job you happen to own.
2. Your Tribe
You don’t need to appeal to everyone. We’ll clarify who you are best positioned to serve, what they need, what they want, what they’re struggling with and why you are the person they should trust to guide them. The clearer your audience becomes, the easier your messaging, content, offers and marketing become.
3. Your Framework
You know things other people don’t know. You’ve developed approaches, processes and ways of thinking through years of actually doing the work. We’ll begin turning that expertise into an ownable framework, method or intellectual property that helps differentiate you from everyone else selling something similar. Expertise becomes much easier to market when people can understand how you create results.
4. Your Irresistible Offer
A great business needs more than expertise. It needs something people clearly understand and want to buy. We’ll develop an offer around the problems your audience wants solved and the outcomes they value most, so you’re not simply selling your time. You’re selling transformation.
5. Your Value Ladder
Your audience may not be ready for your highest-value offer the first time they discover you. That’s okay. We’ll design the pathway from free content and entry points through your higher-value offers, creating a business model that helps the right people move naturally toward deeper ways of working with you.
6. Your Go-to-Market Strategy
Once the offer is clear, we figure out how the right people will discover it. We’ll evaluate your brand, positioning, marketing, sales process, competitors and opportunities, then develop a strategy for reaching your audience through the right combination of content, partnerships, visibility and promotion.
7. Launch
Strategy sitting in a document doesn’t grow a business. Execution does. We’ll turn everything we’ve built into a 90-day launch roadmap with clear messaging, channels, priorities and next steps so you know exactly what comes next.
8. Measure What Matters
You cannot scale what you cannot see. We’ll identify the activities and results that matter most so you can evaluate what’s working, make smarter decisions and focus your time and investment where they create the greatest return.
And We Won’t Stop at Strategy
This is where the Brand of You Business Blueprint™ is different.
I don’t want to hand you a workbook full of ideas and wish you luck. We’re going to work through the strategy together, and you’ll leave with tangible assets and roadmaps that help you put it into action.
Your Blueprint Includes
- 6 Live Strategy Sessions — Six structured, hour-long sessions where we work through the first six stages of your Blueprint together. $2,400 value
- Build Your Platform — Online presence audit and recommendations, offer creation, Video Sales Letter development, content pillars, customized AI prompt guidebook and a 90-day Visibility Roadmap. $5,597 value
- Audience Growth Accelerator — A customized roadmap for reaching your ideal customers, developing your content pillars and building a traffic-driving partnership network for joint promotions, podcast interviews and more. $4,590 value
- Value Ladder & Offer Creation — A strategic foundation connecting your offers to your revenue goals and what your target audience is most likely to buy. $1,800 value
- Go-to-Market Strategy — Your marketing, sales, content and distribution strategy plus a 90-day launch roadmap. $5,597 value
- Bonus: Content Planning Calendar — So your strategy turns into consistent action instead of another document sitting on your computer.
Total Value: $19,984
Your Investment: $6,997
We strive for diversity across the globe
This Is for You If You’re Thinking…
If you recognize yourself in those statements, you’re exactly who I built this process to help.
We strive for diversity across the globe
You Don’t Have to Build the Next Chapter Alone
I’ve spent more than three decades inside businesses. I’ve watched technologies change. Platforms rise and disappear. Entire industries reinvent themselves.
I’ve built companies, advised entrepreneurs, worked alongside sales teams and helped tens of thousands of businesses navigate change. And through all of it, one lesson keeps proving itself: Tactics change. Clarity, trust, differentiation and relationships endure.
I created the Brand of You Business Blueprint™ to bring those lessons together and help women entrepreneurs build something sustainable, something that reflects who they are now and where they’re going next.
Not someone else’s business. Yours.